I visited the Aw Yeah Comics shop in Harrison, NY. The first thing that struck me walking in was how colorful and spacious it was. Racks lined the wall on either side, with a broad open floor between them, taken up only by a folding table and some thematically upholstered chairs. There were numerous places to sit. Further back in the store, I saw bookcases filled with comics, a few arcade consoles, and a wall full of collectible figurines. The walls themselves were painted with bright swathes of color and white stars. At the very back was large window showing an artist workspace, complete with drawing table. I’d have liked to see an artist working there. By appearance, it was an engaging and appealing space.
There was one cashier and no customers when I went in. The cashier looked like the classic comics reader stereotype, heavy and balding. I said I had seen the Deadpool movie and was interested in finding an entry point for the comics themselves. The cashier showed me the floppies on the wall and found issues 1-6 of the current series, but couldn’t find #2. He told me this was a good jumping-off point. He offered no further assistance and left me to browse on my own.
I looked through the trade shelves, which were organized in alphabetical order. Marvel, DC and independent comics were mixed together. Some heavy phonebook-style trades stood out, like Usagi Yojimbo. Others were, while not lost, somewhat overwhelmed in the crush. It was otherwise quite neatly organized.
The section for manga was one bookshelf. It was waist high and mostly empty. There were some Naruto, Astro Boy and Lone Wolf And Cub anthologies. There were almost no standard manga trades.
On the wall between the trade bookshelves were the Staff Picks. It was beautifully designed and had a good mix of items on offer, from a Don Rosa Donald Duck collection to the Absolute Sandman collection (a good two feet high) to indie books I’d never heard of like Bunny in the Moon.
The All-Ages section was excellently laid out. There was a wall full of floppies, mostly of things like Tiny Titans and the kids’ line Marvel imprint. I spotted the My Little Pony: Friendship is Magic comics as well. The bottom shelf of the All Ages section had some trade paperbacks. Lumberjanes was included in the All Ages section, which is interesting because that particular comic has both a transgender character and a lesbian couple. For that reason I was mildly surprised to see it alongside Tiny Titans. Not disapproving, just surprised. There were a number of other all-ages trades stacked on tables or in the small bookcase under the window. I browsed trough Molly Danger and a comic about a young barbarian princess, which I believe was called Princess Ugga. It was very cute and I was tempted to buy, but ultimately I exercised enough self-control to keep the cost of my expedition down.
The back section had the figurines and other collectibles. There was a wall full of jointed action figures. There was a second counter with its own cash register, which had high-end collectibles and signed original prints on display. This section led to the display artist’s room, which according to the proprietor was occasionally used by a professional artist friend of his. He didn’t give any information as to when that might happen, or if the artist visited on a regular schedule.
My ultimate impression of the store was that well-designed and immaculately maintained. If I had visited during a different part of the week I’m sure I’d have seen a decent crowd, especially seeing how the layout encouraged patrons to linger. I’ve been in comic shops that don’t allow you to sit at all, much less provide seating for you. The selection, like the store itself, was quite small. Aw Yeah Comics is obviously a comics shop first, and a gaming or manga or collectible store second, if at all.
The customer service left quite a bit to be desired. I browsed the shelves for close to an hour as the only customer, yet the cashier never initiated engagement or checked to see if I needed anything beyond my initial entrance. All the latest mainstream floppies were available, but a much smaller selection of trade paperbacks. The All-Ages section was clearly marked and delineated from the rest of the store and had a good selection for kids. It was nearly the same size as the adult trade section, although I might have argued that a few of the books were more YA than all-ages.
Another area where I found the store to be lacking was in independent comics. The superhero floppies took up most of the store’s display space, well over half. The fact that the store was very superhero themed was communicated quite well by the décor, which was very pop art. The Staff Picks was the only area where I saw non-mainstream comics prominently on display.
If I were a comics neophyte, I would be somewhat turned off by this store. Superhero comics are intimidating to break into and there was little else available, unless you were shopping for a child. The appearance was welcoming but the service wasn’t. If there were other people there when I entered, encouraged to linger a while by the many seats, then I might have gotten a feel for the community of the store. I’m sure that there is one.
As a librarian, I have to say that I’d love to borrow some of Aw Yeah Comics’ aesthetic and available space. It was so different from the cramped and narrow feel of many other comic stores that I’d be willing to stay there for a long time, reading from wall to wall. However, I wasn’t made to feel welcome by the staff, and after a while I felt like an intruder who owed something simply for having stayed for so long. I bought several floppies – all from Marvel, as I refuse to touch DC at the moment – and left.
I am grateful that the cashier double-bagged my floppies without being asked. It was raining quite hard.